Privacy Policy

Liya Wellness is a nutraceutical brand based in Chennai, Tamil Nadu, India. We manufacture and sell wellness supplement products, including our flagship product — Transform Liquid L-Carnitine 3000mg — through our website and online channels.

2.1 Information You Provide to Us

When you place an order, contact us, or interact with us, we may collect:

• Full name
• Delivery address (street, city, state, PIN code)
• Email address
• Phone number
• Payment details (processed securely through third-party payment gateways — we do not store card numbers)
• Messages or enquiries you send to us

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and approximate location
• Browser type and device information
• Pages visited and time spent on our website
• Referring URLs (how you found us)
• Cookie and tracking data (see Section 7 for details)

2.3 Information from Meta Platforms (Facebook & Instagram)

We run advertisements on Facebook and Instagram. Through the Meta Pixel installed on our website, we may receive data on how users interact with our ads and website. This includes:

• Ad engagement data (views, clicks, video watches)
• Website actions (page visits, add to cart, purchases)

Meta processes this data in accordance with its own Privacy Policy. We use it solely to improve our advertising and marketing.

We use your personal information for the following purposes:

• To process and fulfil your orders
• To send you order confirmations, shipping updates, and delivery notifications
• To respond to your queries and customer service requests
• To improve our website, products, and services
• To send you relevant marketing communications (only with your consent)
• To run targeted advertising campaigns on Meta platforms (Facebook and Instagram)
• To comply with legal obligations under Indian law

We collect and process your personal data in accordance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and applicable Indian data protection guidelines.

Our processing is based on:

• Your consent (for marketing communications and cookies)
• Contract performance (to fulfil your order)
• Legitimate interest (to improve our services and detect fraud)
• Legal obligation (to comply with applicable laws)

We may share your information with trusted third parties strictly to operate our business:

• Logistics & Delivery Partners — to ship your orders to your address.
• Payment Gateway Providers — to securely process your payments (e.g., Razorpay, PhonePe, or similar). They process payment data under their own privacy policies.
• Meta Platforms — via our Meta Pixel, for advertising purposes as described in Section 2.3.
• Website & Technology Providers — hosting, analytics, and e-commerce platform providers who support our website operations.
• Legal Authorities — when required by law, court order, or government authority in India.

We retain your personal information only for as long as necessary to:

• Fulfil your order and provide after-sales support
• Meet our legal and tax obligations (typically 7 years under Indian accounting standards)
• Resolve disputes and enforce our agreements

After this period, your data is securely deleted or anonymised.

Our website uses cookies and similar technologies to enhance your experience. Cookies help us:

• Remember your preferences and cart contents
• Understand how visitors use our website (analytics)
• Measure the effectiveness of our Meta advertisements (Meta Pixel)

Types of cookies we use:

• Essential Cookies — necessary for the website to function
• Analytics Cookies — to understand user behaviour (e.g., Google Analytics)
• Marketing Cookies — to serve relevant ads on Meta platforms

You can control or disable cookies through your browser settings. Disabling some cookies may affect your experience on our website.

As a user, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your data (subject to legal obligations)
• Withdraw your consent for marketing communications at any time
• Opt out of personalised advertising through Meta's ad settings

To exercise any of these rights, please contact us at: support@liyawellness.com
We will respond to your request within 30 days.

Our products and website are intended for individuals aged 18 years and above. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has provided us with their information, please contact us immediately and we will delete the data promptly.

We take the protection of your personal data seriously. We implement appropriate technical and organisational security measures, including:

• Secure HTTPS encryption on our website
• Secure payment processing through PCI-DSS compliant payment gateways
• Restricted access to personal data within our team
• Regular review of our data collection and storage practices

While we take all reasonable precautions, no method of transmission over the internet is completely secure. We cannot guarantee absolute security, but we are committed to protecting your data to the best of our ability.

Our website or advertisements may contain links to third-party websites (for example, our partner's Instagram page). This Privacy Policy applies only to Liya Wellness. We are not responsible for the privacy practices of third-party websites, and we encourage you to read their privacy policies separately.

Liya Wellness products are food supplements, not medicines. The content on our website, advertisements, and social media channels is for informational purposes only and does not constitute medical advice. Please consult a qualified healthcare professional before starting any supplement, especially if you have a pre-existing medical condition, are pregnant, or are on medication.

Our products and marketing practices comply with:

• FSSAI (Food Safety and Standards Authority of India) regulations for nutraceuticals and health supplements
• ASCI (Advertising Standards Council of India) guidelines for honest and responsible advertising
• NMC (National Medical Commission) India 2023 guidelines regarding medical professional endorsements
• Information Technology Act, 2000 and related rules under Indian law

We may update this Privacy Policy from time to time to reflect changes in our practices, products, or applicable laws. When we do, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us:

We will be happy to assist you.